AN EASIER RENDER TECHNIQUE FOR ARCHITECTS
CREATE SKETCH-LIKE PERSPECTIVES, REDUCE STRESSFUL DEADLINES
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Architect uncovers an easier way to Render 3d Perspectives before crushing deadlines?
Hi, I'm Jason Josselsohn – the Concept Design Architect. For the last 18 years, I have worked as a Design Architect, producing concept proposals for several prestigious firms. I have constantly innovated my design and presentation workflow, making my studio time pleasant and returning home after work without exhausting myself. I have contributed to and designed hundreds of large-scale mixed-use projects, including high-rise towers, hospitals, resorts, retail centres and residential homes.
High-pressure design presentation deadlines can be the demise of any Architect. Stress and long hours can be occupational hazards. Working under such strain is unpleasant, but it takes its toll on the quality of work, health and lifestyle. To meet this significant design challenge in my architectural career, I learned how to streamline my 3d design & presentation workflow without compromising the quality of my work. I also learned how to celebrate technology as a creative & presentation tool.
Communication of 3d is essential. Clients are not trained to understand complex drawings, i.e. elevations, sections and plans. A 3d perspective is a vital tool that allows the Architect to bridge the communication gap between the client and design; however, these technological tools can overwhelm a designer who needs to focus on the intense design process.
Most designers who are competent enough to navigate the complexities of 3d technology rely on high-end realism to convey design. For these masters of perspectives, no matter how easy the softwares may be, the photorealistic process is intense, demanding, and time-consuming, especially before crushing deadlines.
The trick for a designer is to simplify the 3d communication toolset and workflow. The "Artful Render Sketchlike Technique", has been created in response to this challenge to swiftly create perspective imagery in a fraction of the time that high-end photrealistic imagery typically takes. This does not mean that Photorealism is counterproductive; I am suggesting that it is not necessary to waste countless hours on top-heavy render processes when the project is in its infancy.
The Artful 3d Presentation Workflow is a process somewhere between the realms of high-end rendering and rough standard model exports from your favourite software. The final result completes what looks like a natural hand sketch rendering that is computer-generated in a fraction of the time it may usually take.
If you are currently struggling with preparing 3d perspectives, I will be sharing this more leisurely way of communicating 3d Models in my upcoming empowerment week.
I now invite you to register on the top right of this page. So I can send you the schedule as well as my latest PDF Workflow.
Office Campus Nigeria
This conceptual perspective was created for a first meeting to secure an office Campus in Lagos, Nigeria. The Dual building size blocks of 30 x 40 m2 with a vertical circulation in the central core, Revit, allowed me to create playful poetry between concrete masonry walls, transparent curtain wall systems, and shading devices (brae Solaire). Teh final rendering was produced the same day, allowing the client to tap into the process.
Captivate clients with an Artful Render is sometimes easier to achieve
An optimised render method
The Artful render is a fantastic way to quickly produce on the fly imagery to blow your clients' socks off in any meeting. There are many ways to render, but this way is by far the quickest and most potent method that I know of, particularly lends itself to looking like a hand sketch drawing. Most architects need a production method that helps them see excellent versions of their design within minutes.
The Hybrid Design Process
- Three Design & Presentation Software tools
- Overlapping common, design & presentation software strengths.
- Hybrid Design Architect can combine the strengths of three design & presentation software tools.
Black and white renderings of Retail Shopping
Proposed Main shopping mall entrance Lagos Nigeria. The geometry of the 3d triangle became a generator shape for the entrances and the skylights. It is essential in retail design to set up a language that can translate throughout each scheme, blending, form & functionality with the retail shopping mentality. These images were created in black and white without any texture mapping to leave room for interpretation from the client, without being too dictatorial about materials and colour.
Standard Plan Printer Black & White
Proposal for Meridian Mall, my favourite part of the day after constructing my final layouts is printing my images out on A0 in black and white using the black and white A0 plan printer on regular paper. When modelling in Revit & Sketchup, an immense amount of detail created using the curtain wall and massing systems that finally express themselves in the final rendered images. These final collages when they come out of the A0 laser printer make the day all worth it. A Monotone print at A0 for a dollar or two when presented to the client flat on the smooth boardroom table, mimics fineliner and charcoal. A typical black and white plan printer can do wonders.
FREE Artful Render Empowerment Week
L I V E Z O O M & V I D E O T R A I N I N G
"An alternative method for architects to render & present 3d design models in an Artful, Sketchful Compelling Way, reducing stressful deadlines and saving thousands of hours of labour."
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MY FREE STRATEGY CHEAT SHEET.
CEO of Empowered Spaces Architects, Johannesburg South Africa commercial architects specializing in retail office, & industrial we presently employ 42 staff and have been around 20 years.
"We have been very happy utilizing Jason's services and highly recommend his abilities to create powerful concept design & presentation"
JONATHAN LEIBOWITZ CEO EMPOWERED SPACES
A commercial architect based in Johannesburg South Africa some of his projects have been Legacy Corner, Michelangelo Towers, & Tyger Valley Shopping Center."I worked on numerous schemes with Jason, Residential, Hospitality, Office Hotels, Urban proposals mixed-use developments.
"Jason has the ability to take rough planning, and create unbelievable, sometimes astounding presentations".
CEO BRUGMAN + PARTNERS ARCHITECTURE
Eben Van Rensburg is a Design Architect also situated in Johannesburg and has worked on numerous commercial schemes as a Design Architect."
What normally takes months to do Jason can get done in a couple of days, and that is awesome, so yes I can definitely recommend this method, which can save you a lot of time"
EBEN VAN RENSBURG
STUDENT WORK | Binita Vora| ATLANTA | USA
Quick Urban Proposals
A Holistic Ministry, urban proposal including, hotels, retail centres, church stadium - fitting 80 000 people, civic centres, student housing, pastor housing, Video Production Village, upmarket villas & holistic healing hospital & retail shopping. The scheme was put together in a few days, using Revit's massing tool, Sketchup and photoshop. Final post-production in photoshop allowed me to print the final imagery on a full-colour laser printer to show the client.
STUDENT WORK | EIGH PASCAL ARCHITECTS | CANADA
Tel Aviv - Residential Proposal
The beachfront proposal in Tel Aviv is of refurbished block building form the '50s. The green landscape intervention in front of the buildings unites the urban landscape, which was once parking area, has become a social green public space that people can celebrate, filled with trees, and paved walkways. This image looks fantastic when printed on A3 tabloid-size paper. The final images were rendered in SketchUp using Vray and printed on A3 / Tabloid size paper.
STUDENT WORK | MICHAEL MARSHALL ARCHITECTS | UK
Theme Park Rendering
This image was an intricate theme park designed for children around safety standards in Israel. The final design & illustration needed to be softened and annotated in photoshop. Design constructed in Revit exported to SketchUp and final post-production in and annotating in Photoshop