Architects that struggle to create 3d perspective imagery to wow clients can now achieve mastery.
Hi, I'm Jason Josselsohn – the Concept Design Architect. For the last 23 years, I have worked as a Design Architect, producing concept proposals for several prestigious firms. I have constantly innovated my design and presentation workflow, making my studio time pleasant and returning home after work without exhausting myself. I have contributed to and designed hundreds of large-scale mixed-use projects, including high-rise towers, hospitals, resorts, retail centers and residential homes.
High-pressure design presentation deadlines can be the demise of any Architect. Stress and long hours can be occupational hazards. Working under such strain is unpleasant, but it takes its toll on the quality of work, health and lifestyle. To meet this significant design challenge in my architectural career, I learned how to streamline my 3d design & presentation workflow without compromising the quality of my work. I also learned how to celebrate technology as a creative & tool rather than technological bottleneck.
Communication of 3d Perspectives of your designs are essential. Clients are not well trained to understand complex drawings, i.e. elevations, sections and plans. A 3d perspective is a vital tool that allows the Architect to bridge the communication gap between the design intention & clients needs . These tools are most often not used correctly and can overwhelm designers that are preparing for presentations.
Most designers who are competent enough to navigate the complexities of 3d technology rely on high-end realism to convey design. For these masters of perspectives, no matter how easy the software may be, the photorealistic process is intense, demanding, and time-consuming, especially before crushing deadlines. Lately Artificial Intelligence seems to offer quick fixes, but the truth is when you shortcut the process their are gaps that now need to be filled.
The trick for a designer is to simplify the 3d communication toolset and workflow. The "Hybrid Architects Artful Render Studio", has been created in response to this challenge to swiftly to learn how to create perspective imagery in a fraction of the time , combining a few different software tools.
The Hybrid Workflow is a process somewhere between the realms of high-end rendering and hand render. The final result completes what looks like a natural hand sketch rendering still maintaining design integrity, and control over the presentation process.
If you are currently struggling with preparing 3d perspectives, you can register to watch the Masterclass and learn how to add the human touch so that you to can impress clients and win projects.
WATCH THE MASTERCLASSThe Hybrid Design Process
A Hybrid Design Architect seamlessly integrates robust design skills with effective presentation abilities, harnessing the full potential of computer tools mixed with learned techniques. This shift signifies a crucial evolution where designers can now master both domains. This integrated skill set not only facilitates winning projects and meeting deadlines but also ensures the ability to consistently impress clients during the design conversation.
- Three Design & Presentation Software tools
- Overlapping common, design & presentation software strengths.
STUDENT WORK | ANGELA | IRELAND | URBAN PARK IN SPRING
FIND OUT WHAT THESE DESIGNERS HAVE TAKEN AWAY FROM THE PROGRAMME
In the last 3 years we have attracted over 300 designers into out training .
LISTEN TO WHAT THEY HAVE TO SAY
STUDENT WORK | BRIGITTA G | UNITED KINGDOM
STUDENT WORK | ARCHITECT | JUAN CAVIEDES | TORONTO
STUDENT WORK | EIGH | CANADA
STUDENT WORK | BRIGITTA G | RESIDENTIAL INTERIOR | UNITED KINGDOM
STUDENT WORK | INTERIOR BAUHAUS PUB | SWITZERLAND | ANGELA
STUDENT WORK | JUAN CAVIEDES | CANADA | FIRST COMPETITION WINNER
STUDENT WORK | JUAN CAVIEDES | CANADA | FIRST PRIZE STUDENT COMPETITION
JONATHAN LEIBOWITZ
CEO, EMPOWERED SPACE
"We have been delighted utilizing Jason's services and highly recommend his abilities to create powerful concept design & presentation."
FRANC BRUGMAN
CEO BRUGMAN + PARTNERS
" Jason can take rough planning and create unbelievable, sometimes astounding presentations".
Eben Van Rensburg - Architect SA
What usually takes months to do, Jason can get done in a couple of days, and that is awesome, so yes, I can recommend this method, which can save you a lot of time."
Irena S. Architect USA
New York Architect.......I felt like this course was awesome;
it was In alignment with doing things expediently...
Crispin Shurr| Architect
Australia
Working through the process has enabled me to think about Design Architecture and what generates complexity, depth and form. I will take what I have learned back into my design process. This training has been a two-way street.
Eigh Pascual - Canadian Intern Architect
In my design studio, we do short proposals, and there is a consistent need to produce render proposals. The ArtfuL Sketch-like Renders look great at the conceptual stage and are easy to create.
Karibu Karanya - Uganda - Architect
My Background has been Archicad since 1990, will recommend it to any architect. The most crucial thing is the warm touch with the artful render compared to other programs, something priceless.
Ron Sieh | Architect USA
I like the sense of community sharing, and the tutorials are great. I was looking for a new technique. I traditionally use photo-realistic renders. I like the artistic, sketchy style and was excited to find a new way to produce easy renders that I don't have to overthink!
Binita Vora | Architect | Atlanta
I used photoshop to tweak the 3d imagery instead of returning to the 3d Model each time. The training was made simple and easy to understand.
Robert Beach Architects USA
"As impactful as the Artful Render is when you compare it to other Architects, our renders look far superior ..."
Jeri Spurling | Architect USA
I think it's genius how you put these various techniques from various software together and using your eye and knowledge....it helps take the control back from the computer in a pretty exciting way. I have never seen our business so busy, and this will help me.
STUDENT WORK | JUAN CAVIEDES | CANADA | ELEVATION
STUDENT WORK | JUAN CAVIEDES | CANADA | CLOSE UP OF ELEVATION SHOWING DETAIL
STUDENT WORK | JUAN CAVIEDES | CANADA | AERIAL VIEW PERSPECTIVE OR URBAN SCHEME
STUDENT WORK | JUAN CAVIEDES | CANADA | ZOOM IN VIEW SHOWING QAULITY OF LINE WORK
STUDENT WORK |BRIGITTA GUMPOLD | CANADA|BOUTIQUE INTERIOR
STUDENT WORK | BRIGITTA GUMPOLD | INTERIOR HOLIDAY HOME | SOUTH OF FRANCE
