THE ARCHITECTS DESIGN PROPOSAL FORMULA

Todays Challenges with AI 

The new challenge lies in harnessing the latest AI tools for schematic design and presentation while maintaining control over the process. AI for 3D design and rendering is evolving at an astonishing pace, flooding the market with options that promise to revolutionize creativity. While many of these tools can generate impressive design concepts, most fall short in one crucial area: control and fidelity to the original design intent. By combining the tools I already use with the power of AI, we achieve a pleasurable balance of ease, freedom, and precision, allowing creativity to flourish without losing command over the final outcome.

Ultimately, as architects—and as humans—we must remain the guiding force behind our work. In my Online Design Proposal Studio for Architects, I show architects like you how to master 3D modelling and rendering and how to guide AI . By combining an evergreen approach to 3D modelling and rendering with or without AI, the process becomes smoother, more efficient, and ultimately easier over time.

While AI can effortlessly produce stunning, jaw-dropping renders, the real value lies in whether those visuals align with your original design intent. Staying true to the design process is crucial. As AI-driven modelling and presentation tools become more powerful, we must stay ahead of the curve to impress clients with drawings that are not only visually striking but also measurable, buildable, and cost able. Without this grounding, design proposals risk being nothing more than creative exercises. The key is learning how to anchor your visuals in reality, ensuring that every render reflects both creativity and practical feasibility.

Design & Presentation Bottlenecks

Most architects are brilliant thinkers, yet when it comes to transitioning from sketch to digital, turning ideas into real-world concepts and producing design drawings, presentations, and 3D models often feels like trying to carry a tower of building blocks that keeps toppling over. The challenge isn’t a lack of creativity or intellect—it’s knowing when and how to use the right tools, like a conductor guiding each instrument in an orchestra at the perfect moment. Without this rhythm, architects often struggle to piece together the workflow puzzle, creating bottlenecks in both design thinking and production. The result? A jammed creative highway, slowed by cumbersome tools that weigh down the process, steal time, and add unnecessary stress, turning inspired ideas into a heavy, clunky endeavor.

Problem..

Most architects are brilliant thinkers, yet when it comes to transitioning from sketch to digital, turning ideas into real-world concepts and producing design drawings, presentations, and 3D models often feels like trying to carry a tower of building blocks that keeps toppling over. The challenge isn’t a lack of creativity or intellect—it’s knowing when and how to use the right tools, like a conductor guiding each instrument in an orchestra at the perfect moment. Without this rhythm, architects often struggle to piece together the workflow puzzle, creating bottlenecks in both design thinking and production. The result? A jammed creative highway, slowed by cumbersome tools that weigh down the process, steal time, and add unnecessary stress, turning inspired ideas into a heavy, clunky endeavor.

My challenge 

Early in my career, I faced the same challenges that many architects encounter today—long nights burning the midnight oil, struggling to translate ideas into coherent drawings, presentations, and 3D models. The process was exhausting, inefficient, and often frustrating. It was this very challenge that pushed me to develop a set of tools and workflows that could elevate my design and production process. Through years of experimentation and innovation, I discovered techniques that not only streamlined modelling and presentations but also retained the clarity and impact of my  original design intent, and believe it or not go home early without working in the evenings.

These same tools have stayed at the forefront of my design and presentation workflow, and today they allow me to leverage the latest AI-powered design and rendering technologies with ease. With just a bit of practice, my process has allowed me to bridge creativity and control, to produce professional, client-ready design and presentation at every stage of the design process, in a enjoyable way .

 Todays Challneges with AI 

The new challenge lies in harnessing the latest AI tools for schematic design and presentation while maintaining control over the process. AI for 3D design and rendering is evolving at an astonishing pace, flooding the market with options that promise to revolutionize creativity. While many of these tools can generate impressive design concepts, most fall short in one crucial area: control and fidelity to the original design intent. By combining the tools I already use with the power of AI, we achieve a pleasurable balance of ease, freedom, and precision, allowing creativity to flourish without losing command over the final outcome.

Ultimately, as architects—and as humans—we must remain the guiding force behind our work. In my Online Design Proposal Studio for Architects, I show architects like you how to master 3D modelling and rendering and how to guide AI . By combining an evergreen approach to 3D modelling and rendering with or without AI, the process becomes smoother, more efficient, and ultimately easier over time.

While AI can effortlessly produce stunning, jaw-dropping renders, the real value lies in whether those visuals align with your original design intent. Staying true to the design process is crucial. As AI-driven modelling and presentation tools become more powerful, we must stay ahead of the curve to impress clients with drawings that are not only visually striking but also measurable, buildable, and cost able. Without this grounding, design proposals risk being nothing more than creative exercises. The key is learning how to anchor your visuals in reality, ensuring that every render reflects both creativity and practical feasibility.

Three Core Principles to Empower Architects

1. Artful Render AI Studio
Master rendering strategies by combining AI and traditional techniques to create stunning, client-ready visuals—all while staying in full control of your design intent.

2. 3D Modelling Studio
Harness SketchUp and integrate it seamlessly with the tools you already use. Build clean, flexible 3D models that adapt to design changes and form the foundation of your presentations.

3. Design Proposal Studio & Community
The most powerful element of all—a collaborative online community hosted on the latest Skool platform. Learn, experiment, and grow alongside other forward-thinking architects, turning ideas into professional, client-ready projects.

DESIGN ARCHITECTS PROPOSAL FORMULA
3D Modelling • AI Rendering • Community

Weekly Training Structure
Each week is divided into two focused 1.5-hour sessions, giving you both the technical foundation and creative rendering skills you need to produce professional, client-ready presentations:

1.5 Hours – 3D Modelling Techniques
Learn to streamline your workflow, import models from Revit, ArchiCAD, or Allplan into SketchUp, and build clean, flexible models that adapt to design changes.

1.5 Hours – Rendering & AI Techniques
Master AI-assisted rendering with Photoshop and SketchUp. Gain control over outputs, refine presentation quality, and create visuals that impress clients while staying aligned with real-world design intent.

You can attend live weekly sessions or catch up later with recordings at your convenience.

1. 3D Sketch Design Studio
Say goodbye to slow, clunky workflows. In this module, you’ll learn how to:

Import models seamlessly from the tools you already use.
Build 3D models using sketchup that are flexible, scalable, and presentation-ready.

Communicate your design ideas clearly from the earliest stages.

2. The Artful AI Rendering Studio
AI tools are powerful—but without control, they can overwhelm. In this module, you’ll discover how to:

Combine AI, Photoshop, and SketchUp for stunning, professional visuals.

Align renders with materials, scale, and buildable design intent.

Stay in charge of the creative process while letting AI accelerate your workflow.

AI isn’t just a tool—it’s a creative partner that allows us to explore new visual expressions of our architecture. By leveraging AI in rendering, you can experiment with lighting, materials, and styles at unprecedented speed, producing visuals that capture the emotion, atmosphere, and intent of your designs. This training shows you how to harness AI to enhance your creativity, while maintaining control over scale, structure, and buildable feasibility, so every render is both beautiful and meaningful.

3. Community & Support
You’re not learning alone—you’re joining a network of forward-thinking design architects.

Attend live weekly sessions and access all recordings at any time.

Access everything on your phone using the Skool app, so learning fits your schedule.

Get feedback, share work, and collaborate with peers and instructors to stay inspired and ahead of the industry.

With this combination of structured training, AI-powered rendering, and community support, you’ll gain the skills, control, and confidence to present with clarity, impress clients, and win more projects.

Three Core Principles to Empower Architects

1. Artful Render AI Studio
Master rendering strategies by combining AI and traditional techniques to create stunning, client-ready visuals—all while staying in full control of your design intent.

2. 3D Modelling Studio
Harness SketchUp and integrate it seamlessly with the tools you already use. Build clean, flexible 3D models that adapt to design changes and form the foundation of your presentations.

3. Design Proposal Studio & Community
The most powerful element of all—a collaborative online community hosted on the latest Skool platform. Learn, experiment, and grow alongside other forward-thinking architects, turning ideas into professional, client-ready projects.

What professional Architects are saying about the Render Studio

Maintaining the Integrity of a 3D Model with AI & Imagine

Finding the Balance Between Creativity and Control

One of the biggest challenges in working with generative AI today is finding the right balance between creative freedom and maintaining control over the design process. While AI has no difficulty producing stunning, mind-blowing renders, the real value lies in whether those visuals align with actual design intent and buildable plans.

Right now, control is the most valuable commodity in the AI design world. Without it, even the most impressive imagery may fall short of what's needed for practical execution. The key is not just to create beautiful images, but to ensure those images are grounded in architectural logic, material feasibility, and spatial coherence.

In this training, we’ll explore the tools and workflows that allow you to maintain design integrity while using AI. Some newer software platforms are already proving to be far more effective at preserving structure, scale, and feasibility—and these are the tools we’ll focus on. Combined with Photoshop, they allow us to pull everything together, refine results, and reiterate design changes effectively.

This process enables you to stay creatively inspired while remaining technically grounded—something every forward-thinking architect needs in order to confidently integrate AI into their workflow.

Generative AI and the Original Ideation

Generative AI is an incredibly powerful tool for creating original and refined imagery. When unleashed with the right prompts and techniques, AI can produce inspiring ideas that fuel creativity for both the architect and the client. In this training, we will explore how to move from an initial idea to a refined, original concept, incorporating material typologies, landscape, and architectural styles into the mix.

Exploring Originality and Intellectual Property
The images you see below were created using MidJourney, a cutting-edge generative AI tool. In the training, we will show you how to harness AI to generate original concepts—from initial ideas to fully developed designs. Having original concepts from the start is a game changer: not only are the images unique, but the intellectual property belongs to the architect. This means you can create and claim one-of-a-kind designs that are entirely your own, adding significant value to your work.

Varying Visual Design Styles Using AI

AI tools have opened a new dimension in exploring and experimenting with visual design styles, making it easier for designers to push creative boundaries and adapt to diverse project requirements.