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Architect uncovers an easier way to Render 3d Perspectives before crushing deadlines?
Hi, I'm Jason Josselsohn – the Concept Design Architect. For the last 18 years, I have worked as a Design Architect, producing concept proposals for several prestigious firms. I have constantly innovated my design and presentation workflow, making my studio time pleasant and returning home after work without exhausting myself. I have contributed to and designed hundreds of large-scale mixed-use projects, including high-rise towers, hospitals, resorts, retail centres and residential homes.
High-pressure design presentation deadlines can be the demise of any Architect. Stress and long hours can be occupational hazards. Working under such strain is unpleasant, but it takes its toll on the quality of work, health and lifestyle. To meet this significant design challenge in my architectural career, I learned how to streamline my 3d design & presentation workflow without compromising the quality of my work. I also learned how to celebrate technology as a creative & presentation tool.
Communication of 3d is essential. Clients are not trained to understand complex drawings, i.e. elevations, sections and plans. A 3d perspective is a vital tool that allows the Architect to bridge the communication gap between the client and design; however, these technological tools can overwhelm a designer who needs to focus on the intense design process.
Most designers who are competent enough to navigate the complexities of 3d technology rely on high-end realism to convey design. For these masters of perspectives, no matter how easy the softwares may be, the photorealistic process is intense, demanding, and time-consuming, especially before crushing deadlines.
The trick for a designer is to simplify the 3d communication toolset and workflow. The "Artful Render Sketchlike Technique", has been created in response to this challenge to swiftly create perspective imagery in a fraction of the time that high-end photrealistic imagery typically takes. This does not mean that Photorealism is counterproductive; I am suggesting that it is not necessary to waste countless hours on top-heavy render processes when the project is in its infancy.
The Artful 3d Presentation Workflow is a process somewhere between the realms of high-end rendering and rough standard model exports from your favourite software. The final result completes what looks like a natural hand sketch rendering that is computer-generated in a fraction of the time it may usually take.
If you are currently struggling with preparing 3d perspectives, I will be sharing this more leisurely way of communicating 3d Models in my upcoming empowerment week.
I now invite you to register on the top right of this page. So I can send you the schedule as well as my latest PDF Workflow.
The Hybrid Design Process
- Three Design & Presentation Software tools
- Overlapping common, design & presentation software strengths.
- Hybrid Design Architect can combine the strengths of three design & presentation software tools.
Black and white renderings of Retail Shopping
Proposed Main shopping mall entrance Lagos Nigeria. The geometry of the 3d triangle became a generator shape for the entrances and the skylights. It is essential in retail design to set up a language that can translate throughout each scheme, blending, form & functionality with the retail shopping mentality. These images were created in black and white without any texture mapping to leave room for interpretation from the client without being too dictatorial about materials and colour.
Standard Plan Printer Black & White Proposal:
My favourite part of the day after constructing my final layouts is printing my images out on A0 in black and white using the black and white A0 plan printer on regular paper. When modelling in Revit & Sketchup, an immense amount of detail is created using the curtain wall and massing systems that finally express themselves in the final rendered images. When they come out of the A0 laser printer, these final collages make the day all worth it. A Monotone print at A0 for a dollar or two, when presented to the client flat on the smooth boardroom table, mimics fineliner and charcoal. A typical black-and-white plan printer can do wonders.
STUDENT WORK | Binita Vora| ATLANTA | USA
STUDENT WORK | FRED FURZE | INTERIOR | FLORIDA
