The Real Challenge Architects Face
For most architects, the struggle isn’t about dreaming up brilliant proposals, it’s about translating design intent into the digital process. The very tools meant to empower us often feel clunky, overwhelming, and even intimidating. As a result, many architects end up relying on others to execute their ideas, diluting their vision and losing precious control of their creative process.
My Journey
Hi, I’m Jason Josselsohn, the Concept Design Architect. Over the past 23 years, I’ve worked as a Design Architect, producing concept proposals for leading firms around the world. My portfolio includes hundreds of large-scale projects, from high-rise towers and hospitals to resorts, retail centers, and private homes.
Throughout this journey, I’ve continuously refined my design and presentation workflow. My goal has always been simple: to make studio time efficient and enjoyable, while still heading home at a decent hour, not drained or burnt out.
My Mission
I help master design architects take back control of their creative 3D design and presentation process. Together, we’ll bridge the gap between design intent and digital execution—leveraging AI (our greatest ally) alongside trusted tools like Revit, SketchUp, ArchiCAD, and Photoshop. Most importantly, we’ll always keep the human touch and design integrity at the center of our craft.
The Result
With the right workflow, you’ll create striking, client-ready 3D visuals and perspectives that don’t just look impressive, but also make it easier to win projects. More than that, you’ll be working with an evergreen strategy, a roadmap that ensures two things:
- Future-Proofing Your Practice: AI and design tools will keep evolving, but with a strategic framework, you’ll stay ahead of the curve instead of chasing trends.
- Personal Mastery: You’ll gain a lifelong skillset that keeps you in control of AI, using it to serve your creativity rather than letting it dictate your process.
This balance of timeless design principles with cutting-edge technology means your workflow will remain relevant, resilient, and empowering no matter how the industry shifts.
Why Most Architects Struggle
The truth is, most architects aren’t lacking design skills or creativity, simply they’re lacking a clear workflow roadmap. They have the tools, but without a structured workflow, the process feels like an unsolvable puzzle, choosing the wrong tools for the job .
That’s why I developed the Architects Design Proposal Formula. It’s a proven system that equips architects with PC + AI workflows designed to simplify, streamline, and supercharge the design & presentation process. With it, you’ll be able to craft compelling, professional presentations that impress clients, without stress, without overwhelm, and without steep learning curves, just like it has worked for me .
Here’s who is suited for this masterclass
- You are a design architect and want to easily translate your design intent from reality into the digital environment removing friction
- You are ready to embrace A.I. for all parts of your design process..
- You ready to take control of your PC in a liberative creative non restrictive way
- You’re ready to grow exponentially in communicating 3d design intent , offering clients' something extraordinary
- You want to win more projects and are looking for a more streamlined approach.
- You thrive on creative freedom and exploring new frontiers and meeting others.
- You are looking to amplify your design and presentation abilities to win more work and impress.
The Hybrid Design Process
A Hybrid Design Architect seamlessly integrates robust design skills with effective presentation abilities, harnessing the full potential of computer tools mixed with AI and learned techniques. This shift signifies a crucial evolution where designers can now master both domains. This integrated skill set not only facilitates winning projects and meeting deadlines but also ensures the ability to consistently impress clients during the design conversation.


STUDENT WORK | ANGELA | IRELAND | URBAN PARK IN SPRING

LIVE EXPLORATION | NEOCLASSICAL RENDER IN 1 HOUR | A.I. LIVE TRAINING

STUDENT WORK | IDEATION AFRICAN OUT BACK | MIDJOURNEY EXPLORATION GET THE FREE TRAINING >>

STUDENT WORK | IDEATION TWISTED TOWER | MIDJOURNEY EXPLORATION GET THE FREE TRAINING >>

STUDENT WORK | ANGELA | IRELAND | URBAN PARK IN SPRING
Find out what these building designers have taken away from, "The Artful Render Programme"

STUDENT WORK | BRIGITTA G | UNITED KINGDOM

STUDENT WORK | ARCHITECT | JUAN CAVIEDES | TORONTO

STUDENT WORK | EIGH | CANADA

STUDENT WORK | BRIGITTA G | RESIDENTIAL INTERIOR | UNITED KINGDOM

STUDENT WORK | INTERIOR BAUHAUS PUB | SWITZERLAND | ANGELA

STUDENT WORK | JUAN CAVIEDES | CANADA | FIRST COMPETITION WINNER

STUDENT WORK | JUAN CAVIEDES | CANADA | FIRST PRIZE STUDENT COMPETITION

JONATHAN LEIBOWITZ
CEO, EMPOWERED SPACE
"We have been delighted utilizing Jason's services and highly recommend his abilities to create powerful concept design & presentation."

FRANC BRUGMAN
CEO BRUGMAN + PARTNERS
" Jason can take rough planning and create unbelievable, sometimes astounding presentations".

Eben Van Rensburg - Architect SA
What usually takes months to do, Jason can get done in a couple of days, and that is awesome, so yes, I can recommend this method, which can save you a lot of time."

Irena S. Architect USA
New York Architect.......I felt like this course was awesome;
it was In alignment with doing things expediently...

Crispin Shurr| Architect
Australia
Working through the process has enabled me to think about Design Architecture and what generates complexity, depth and form. I will take what I have learned back into my design process. This training has been a two-way street.

Eigh Pascual - Canadian Intern Architect
In my design studio, we do short proposals, and there is a consistent need to produce render proposals. The ArtfuL Sketch-like Renders look great at the conceptual stage and are easy to create.

Karibu Karanya - Uganda - Architect
My Background has been Archicad since 1990, will recommend it to any architect. The most crucial thing is the warm touch with the artful render compared to other programs, something priceless.

Ron Sieh | Architect USA
I like the sense of community sharing, and the tutorials are great. I was looking for a new technique. I traditionally use photo-realistic renders. I like the artistic, sketchy style and was excited to find a new way to produce easy renders that I don't have to overthink!

Binita Vora | Architect | Atlanta
I used photoshop to tweak the 3d imagery instead of returning to the 3d Model each time. The training was made simple and easy to understand.

Robert Beach Architects USA
"As impactful as the Artful Render is when you compare it to other Architects, our renders look far superior ..."

Jeri Spurling | Architect USA
I think it's genius how you put these various techniques from various software together and using your eye and knowledge....it helps take the control back from the computer in a pretty exciting way. I have never seen our business so busy, and this will help me.

WITHOUT A.I. | STUDENT WORK | JUAN CAVIEDES | CANADA | ELEVATION

WITHOUT A.I. | STUDENT WORK | JUAN CAVIEDES | CANADA | CLOSE UP OF ELEVATION SHOWING DETAIL

WITHOUT A.I. | STUDENT WORK | JUAN CAVIEDES | CANADA | AERIAL VIEW PERSPECTIVE OR URBAN SCHEME

WITHOUT A.I. | STUDENT WORK | JUAN CAVIEDES | CANADA | ZOOM IN VIEW SHOWING QAULITY OF LINE WORK

WITHOUT A.I. | STUDENT WORK |BRIGITTA GUMPOLD | CANADA|BOUTIQUE INTERIOR

WITHOUT A.I. | STUDENT WORK | BRIGITTA GUMPOLD | INTERIOR HOLIDAY HOME | SOUTH OF FRANCE

WITHOUT A.I. | STUDENT WORK | BINITA | ATLANTA | USA
