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Tired of working on risk? Architects can 10x securing projects using a streamlined design proposal formula that turns architectural ideas into income with ease.
The Design Proposal Formula for Architects
Architects it’s time to eliminate the gap between design and decision. No more working on risk. No more unpaid proposals. With the right approach, you can 10x your ability to secure real projects — fast.
Over the past 25 years, I’ve worked in the heart of leading architectural firms — often under pressure to take schematic ideas and turn them into presentations that win client approval. Along the way, I developed a process that eliminates uncertainty and accelerates commitment. I call it The Design Proposal Formula.
This formula isn’t about producing more. It’s about producing smart ,creating just enough clarity, emotion, and vision to move your client from hesitation to “yes,” without burning yourself out in the process.
I’ve used it to secure dozens of paid projects, and I’ve taught it to other professional design architects who are now winning more work with less risk.
If you’re tired of the back-and-forth, of giving away your best ideas with no commitment — this might be what you’ve been looking for.
Take a look at the visuals below. These are examples of what can be produced in just a day or two using a streamlined workflow with Revit, SketchUp, Photoshop, and AI.
When your proposal hits the right balance of concept, craft, and clarity normally the clients say yes.






What Professional Say About The Process

Eben Van Rensburg
You've taken very simple ways of using all the tools that we normally use, and you've rearranged the puzzle to create the most streamlined way of working

Robert Krone
It really blew me away. Learnings from fairly accessible techniques, putting them together in a strategic way and coming up with imagery that I think really helps sell the ideas.

David Wang
Using this hybrid method and pulling these two together. I've been looking this for 25 years.

Greg Williams
This was exactly what I needed to learn, but they say that when the student is ready, the teacher will arrive.

John Gunter
It's opened my eyes up. He opens up the possibilities beyond what you may know,

Ron Neggers
I learned so many techniques that I would never have been able to come up with on my own.