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The Architects   - Design Proposal Formula 

When I was in architecture school, we were constantly told that real design came from the hand and mind working together—that there was a kind of instant dialogue that happened when sketching with pen on paper. Many of our Architectural lecturers warned that relying too much on the computer would disrupt that flow. They believed the PC created a barrier, something too rigid, too technical, and that it would block the free, iterative thinking essential to the creative design process.

For the past 10 years, even before AI entered the scene, this shift had already begun—technology was quietly becoming a true partner in the creative process. Through 20 years of trial and error in the heart of several high pressure design firms , I discovered that i could carry  that same spirit forward by using the PC  and now with AI it can now be amplified to levels of creative process and production than ever before 

What I’ve come to believe—architect to architect—is that this shift hasn’t replaced the architectural design sketchbook; it’s simply opened new pages. It has for sure allowed me and my students to iterate faster, explore space with greater freedom, and sculpt design concepts in real time. A new kind of digital architectural craftsmanship is emerging—one that blends the intuition of hand sketching with the precision of design software and the added power and leverage  A.I. can give us. 

The PC & AI doesn't replace our design instincts

 It doesn’t replace our instincts; it extends them, giving us a iterative options that scales with the pace and complexity, and works with our choices, and with the right workflows and design tools on tap, I feel that we keep up with the fast-changing landscape of AI, its is said that Artificial Intelligence wont replace architects but  Architects that know how to use AI integrated into their processes will. The great thing about AI as it evolves it becomes easier for us to access.

After 20 years working at the core of high-pressure design firms—and after mentoring over 400 architects—I’ve come to realize that the real power in the design process lies in how we move from rough schematic ideas to final production. With each iteration, I now help architects discover the magic hidden in the tools we already use, rearranging the pieces of the puzzle to get things done more efficiently .

This evolution has become the foundation of what I now call The Architect’s Design Proposal Formula—a distilled, repeatable system that guided design architects from conceptual schematic design to compelling client presentations at every key stage of the process.

In my opinion, this evergreen formula adapts seamlessly to the rapidly changing landscape of Artificial Intelligence, and when combined with mainstream tools like Revit, SketchUp, and Photoshop, it forms one of the most powerful design and iteration workflows known to humankind.

In the last few days I have sent out 3 videos describing this process but there is just too much to explore in 3  short videos , so what I want to do is guide you through my process one step at a time in 8 live sessions and 3 months of community access.
 

What You'll Learn by joining our 12-week session, to achieve mastery

• Learn how to move naturally from 2D schematic plans to 3D design modeling using natural and A.I. based techniques, eliminating massive learning curves. (Tools like Test fit
  
  
• Build impressive, structured workflows that are evergreen and easy to follow.
  
  
• Master the basics of Revit 3D massing and envelope modeling to bring 2D ideas into the 3D realm.
  
  
• Use SketchUp to tweak Revit Models design and model context effectively, Geo Locate a and introduce entourage
  
  
• Utilize Photoshop and generative AI  for professional post-production and presentation polish design presentation
  
  
• Discover both natural and AI-based rendering techniques to showcase your projects with confidence,  in 4 semesters of replays from last month AI Render Studio
  
  
• Join our “Design Critique Central” community for 3 months to share your work, get feedback, and enjoy live mentorship alongside like-minded designers.

Prerequisites (Basic needs)

• Basic experience in architectural design and 3D modeling
  
• Familiarity with at least one of these platforms: Revit, SketchUp, or ArchiCAD or similar programs
  
• A little knowledge of creating presentations (If you an architect this should be your world)
  
  

Course Overview
Integrating AI tools with the software you already know, this program elevates your architectural proposals through:

• Streamlined, repeatable workflows for design
  
• Rapid iteration and spatial exploration
  
• High‑impact visuals that win client buy‑in

Types of Projects

We will be looking at 2 commercial schemes 

1. Starter project 1 story 
2. 1 x 5 Story Building
3. 1 x Retail Shopping 
4. All of these will be integrated with context Urban landscape & green space

Core Design Platforms

• Revit (BIM modeling & massing)
  
• SketchUp (concept modeling & context)
  
• Test Fit AI (schematic feasibility)
  
• Photoshop (post‑production & generative AI)
  
• D5 Render + AI
  
• AI Applications - Midjourney, MLMN, Imagine (AI rendering)

What You’ll Get

Duration: 12 weeks (3 months)
Structure: 6 weeks in training + 6 weeks community feedback & live critique + mentorship

Weekly Breakdown

1. Week 1 (July 16): 2D CAD & Schematic Planning – SketchUp Testfit
   
   
2. Week 2 (July 23): AI Tools – TestFit & Snaptrude
   
   
3. Week 3 (July 30): Revit Modeling & SketchUp Integration
   
   
4. Week 4 (August 6): SketchUp Context Modeling & Geolocating
   
   
5. Week 5 (August 13): Advanced SketchUp Mastery
   
   
6. Week 6 (August 20): Photoshop Post‑Production & Generative AI
   
   
7. Week 7 (August 27):  Feedback Training &  Mentorship
   
   
8. Week 8 (September 3): Feedback Training &  Mentorship
   
   
9. Week 9 (September 10): Feedback Training &  Mentorship
   
   
10. Week 10 (September 17): Feedback Training &  Mentorship
    
    
11. Week 11 (September 24):  Feedback Training &  Mentorship
    
    
12. Week 12 (October 1):Feedback Training &  Mentorship
    
    

Session Times (Local Time Zones)

• Jerusalem: 9:00 PM
  
  
• Rome: 8:00 PM
  
  
• London / Dublin: 7:00 PM
  
  
• New York: 2:00 PM
  
  
• Los Angeles / Vancouver: 11:00 AM
  
  
• Sydney / Melbourne: 4:00 AM (Thursday)
  
  

Access & Features

• Private membership area with all 12 live sessions and replays
  
  
• Weekly Zoom reminders adjusted to your time zone
  
  
• 1.5‑hour sessions, recorded and available on demand
  
  
• Modular training: Live sessions broken into bite‑sized modules
  

Bonuses & Total Value

1. Community Access – 3 months in private Discord for critique & mentorship (Value $2,500)
   
   
2. AI Render Studio – 100+ tutorials, 3 semesters of AI rendering training (Value $2,500)
   
   
3. Artful Render – Handcrafted rendering process for human‑touch visuals (Value $4,000)
   
   
4. Launch Formula Archive – 2 years of past Launch Formula content, including mixed‑use Revit modeling (Value $4,000) 
   
   
5. Design Proposal Formula Training: (Value $7,000)
   
   Total Program Value =  $20,000 usd (Value)
   
   

Pricing & Registration

• Early Bird Special: $2987 USD (3‑month program/ 12 weeks)
  
  
• Registration Deadline: Monday, July 14 at midnight (LA time)
  
  
• Program Starts: Wednesday 16 July
  
  
• Capacity: 10 participants (to ensure a personalized experience)
  
  
• 7 Day Money Back Guarantee from Training Commencement

What Professional Architects are saying 

Where Ideas Begin

In architecture, the design journey often begins with the simplest of marks a rough sketch on paper, a traced overlay, or a napkin idea that sparks the imagination. These intuitive early concepts have traditionally been scanned or redrawn and then translated into 2D CAD drawings using familiar tools like AutoCAD or SketchUp. This process has long served as the bridge between conceptual design and measurable documentation, helping architects play with massing, scale, spatial relationships, and layout logic. While it may seem low-tech, this foundational phase is where creativity and pragmatism first meet where spatial ideas are born and begin to take shape.

Why 2D Still Matters

As the design matures, these CAD-based schematic drawings provide a structured and adaptable framework, essential for moving a project forward. 2D schematic design remains at the heart of every compelling proposal. It's the architect’s sandbox, a space to test proportions, relationships, and strategies before anything becomes permanent. Whether you’re developing a complex retail environment, a mixed-use scheme, or a single building footprint, this layer of design must be well thought-out, measurable, and strategic. Without a strong schematic backbone, it’s nearly impossible to transition confidently into production phases or secure client buy-in.

Enter AI - Supercharging Schematic 3d Design

Today, however, we are entering a new era. The rise of AI-powered planning tools like TestFit, Snaptrude, and others is transforming how architects approach schematic BIM. These platforms enable lightning-fast feasibility studies, integrating real-world data such as site constraints, zoning, density, and even parking ratios,, all in a matter of minutes. They don’t replace design intuition but amplify it, allowing us to test more ideas with less effort and bring clarity to clients much earlier in the process. In essence, we’re evolving from hand sketches to CAD, and now to AI-enhanced workflows—an incredible leap that empowers architects to move from concept to informed design more efficiently than ever before.

Massing to Mastery: Sculpting Design in Revit

Once you've locked in a solid, tightly considered schematic design, it's time to shift from planning to sculpting, and that's where Revit truly shines. Unlike other platforms, Revit isn’t just a documentation tool; it’s a powerful creative engine. Its 3D massing tools allow you to shape, refine, and evolve your concept with precision, keeping your design grounded in the original schematic while unlocking endless possibilities for iteration. The beauty of working with a mass is that it's fluid, you can easily update it to align with real-world 3D envelopes, and pivot your geometry into detailed architectural elements. Revit’s advanced features, like curtain wall systems and structured facade elements, bring a layer of richness and realism that transforms basic shapes into buildable design proposals. It’s where design gets depth.

SketchUp is a creative Creative Bridge Between Revit and Presentation

Once the core 3D mass and envelope are developed in Revit, the model is quickly imported into SketchUp  is a vital step in the design journey. SketchUp acts as a creative melting pot, where structure meets storytelling. It allows us to embellish the model with entourage, landscaping, textures, and atmosphere, instantly bringing the architecture to life for early design meetings. It’s also the perfect environment to make quick, intuitive design refinements before moving into final presentation workflows. As an agile in-between tool, SketchUp bridges the precision of Revit with the expressive output of rendering tools, offering flexibility and speed for architects ready to present their vision with clarity and impact.

Visualization & Maintaining the Integrity of a 3D Model with AI

Finding the Balance Between Creativity and Control

One of the biggest challenges in working with generative AI today is finding the right balance between creative freedom and maintaining control over the design process. While AI has no difficulty producing stunning, mind-blowing renders, the real value lies in whether those visuals align with actual design intent and buildable plans.

Right now, control is the most valuable commodity in the AI design world. Without it, even the most impressive imagery may fall short of what's needed for practical execution. The key is not just to create beautiful images, but to ensure those images are grounded in architectural logic, material feasibility, and spatial coherence.

In this training, we’ll explore the tools and workflows that allow you to maintain design integrity while using AI. Some newer software platforms are already proving to be far more effective at preserving structure, scale, and feasibility—and these are the tools we’ll focus on. Combined with Photoshop, they allow us to pull everything together, refine results, and reiterate design changes effectively.

This process enables you to stay creatively inspired while remaining technically grounded, something every forward-thinking architect needs in order to confidently integrate AI into their workflow.