Hi, I'm Jason Josselsohn, a Design Architect. With 25 years of experience, I’ve had the privilege to work within  top architectural firms, helping them win project  generating  millions of dollars in new project design fees.

In the early stages of my career, I was often pressed for time, overwhelmed, and lost within my own process. I found myself working late into the night — not heading home for dinner, but for breakfast. My nights were frustrating. Computers crashed during rendering. I faced tight deadlines and felt constant pressure. Meanwhile, my health got worse. I knew there had to be a better way.

I've always loved creating great architectural designs, whether alone or with a team. But there was a time when I felt overwhelmed and burnt out due to a lack of structure, skills, and workflow. I knew something had to change. 

This realization made me rethink my design presentation workflow. I worked at the center of several commercial firms. I learned practical skills under real-world pressure and tight deadlines, which design school didn’t teach me . These skills help projects move forward, attract clients, and keep companies financially strong. Reducing inefficiencies and using the right tech tools boosted project acquisition rates. I also focused on clearer, more agile presentations with better visual impact. I have successfully used my process on more than Hundreds of commercial scheme  big projects around the world, including :

• commercial developments
• retail centers
• urban city designs
• museums
• resorts
• hospitals
• industrial warehouses
• residential communities

 In the last five years, I’ve taught this workflow to over 300 architects, which includes innovating an approach to schematic design, 3d modelling, 3d visualization and post production and layout.. I helped them learn the same skills that changed my career.

A smooth design process in a firm is more than a visual tool. It’s a strong business engine that can bring in millions in fees for the practice. It builds trust between firms and clients. It delivers clarity and sparks excitement. This injects the capital and momentum needed to move projects forward. It helps pay staff salaries and keeps the firm's finances running well.

Designers need more than intellect to succeed. They must have a simple, systematic approach to manage tools, workflows, and presentations. This helps them avoid burnout and save time. That's why I created the Design Architects Launch Formula. It’s a structured solution based on real-world experience. This formula has helped my students and me tackle these challenges. It has also allowed us to master visual communication.