WATCH THE RECORDING FROM THURS 28 APRIL
A SKETCHLIKE RENDER TECHNIQUE FOR ARCHITECTS
EASILY RENDER 3D MODELS, REDUCE STRESSFUL DEADLINES
& WIN MORE PROJECTS
FREE Artful Render Empowerment Week
28 APRIL 2022 - 6 MAY
"Win architectural projects and reduce stressful deadlines by shortcutting the photorealistic render process with an alternate artful, sketchy style."
STILL, TIME TO JOIN!
How can an Architect benefit from this unique render approach?
Hi, I'm Jason Josselsohn – the Concept Design Architect. For the last 18 years, I have worked as a Design Architect, producing concept proposals for several prestigious firms. I have constantly refined my presentation strategy & workflow whilst designing many large-scale mixed-use projects, including higher rise, hospitals, resorts, and retail centres.
High-pressure design presentation deadlines can be the demise of any Design Architect. One can say that stress and long hours can be an occupational hazard in this kind of work. Working under such pressure is unpleasant, but it takes its toll on the quality of your work, health and lifestyle. To meet this significant challenge in my career, I learned how to streamline my design & presentation workflows to make my load lighter.
Communication of 3d is an essential business tool to acquire work; most clients aren't trained to understand complex drawings. A 3d perspective is a vital tool that allows the Architect to bridge the communication gap during a meeting. The issue is that most designers rely on high-end realism to communicate 3d. For most designers, the photorealistic is intense, demanding knowledge, time, and fine-tuning to make images convincing. This process before crushing dealines can be overwhelming and stressful.
The trick for a designer is to take charge of his render process by simplifying the workflow of how these images get produced. The "Artful Render Sketchlike Technique", has been created in response to this vexing challenge to easily create perspective imagery in a fraction of the time that high-end photrealistic imagery typically takes. This does not mean that Photorealism is counterproductive; I am suggesting that it is not necessary to waste countless hours when the project is in its infancy. You could compare the process to an artist trying to create a super realistic oil painting.
The Artful 3d Presentation Workflow is a process somewhere between the realms of high-end rendering and rough standard model exports from your favourite software. I'm the next couple of weeks, I will be sharing an easier way to communicate design with a warm artistic almost sketchlike touch. These techniques will shift your daily design habits if you are struggling struggle with 3d representations and point you in the right direction when choosing a set of cutting-edge design software tools when preparing for important design meetings.
These techniques have taken me 17 years of trial and error to acquire. All you need to do is sign up on the top right of this page. I will send you a free complimentary seat and workflow pdf to your inbox.
In Friendship
Jason Josselsohn
The Concept Design Architect
P.S. Take a look at the process below from the raw model to the final image in 30 minutes
Office Campus Nigeria
This conceptual perspective was created for a first meeting to secure an office Campus in Lagos, Nigeria. The Dual building size blocks of 30 x 40 m2 with a vertical circulation in the central core, Revit, allowed me to create playful poetry between concrete masonry walls, transparent curtain wall systems, and shading devices (brae Solaire). Teh final rendering was produced the same day, allowing the client to tap into the process.
Captivate clients with an Artful Render is sometimes easier to achieve
An optimised render method
The Artful render is a fantastic way to quickly produce on the fly imagery to blow your clients' socks off in any meeting. There are many ways to render, but this way is by far the quickest and most potent method that I know of, particularly lends itself to looking like a hand sketch drawing. Most architects need a production method that helps them see excellent versions of their design within minutes.
The Hybrid Design Process
- Three Design & Presentation Software tools
- Overlapping common, design & presentation software strengths.
- Hybrid Design Architect can combine the strengths of three design & presentation software tools.
Black and white renderings of Retail Shopping
Proposed Main shopping mall entrance Lagos Nigeria. The geometry of the 3d triangle became a generator shape for the entrances and the skylights. It is essential in retail design to set up a language that can translate throughout each scheme, blending, form & functionality with the retail shopping mentality. These images were created in black and white without any texture mapping to leave room for interpretation from the client, without being too dictatorial about materials and colour.
Standard Plan Printer Black & White
Proposal for Meridian Mall, my favourite part of the day after constructing my final layouts is printing my images out on A0 in black and white using the black and white A0 plan printer on regular paper. When modelling in Revit & Sketchup, an immense amount of detail created using the curtain wall and massing systems that finally express themselves in the final rendered images. These final collages when they come out of the A0 laser printer make the day all worth it. A Monotone print at A0 for a dollar or two when presented to the client flat on the smooth boardroom table, mimics fineliner and charcoal. A typical black and white plan printer can do wonders.
FREE Artful Render Empowerment Week
KICK-OFF
L I V E Z O O M & V I D E O T R A I N I N G
"An alternative method for architects to render & present 3d design models in an Artful, Sketchful Compelling Way, reducing stressful deadlines and saving thousands of hours of labour."
[SCHEDULE WILL BE EMAILED]
SECURE YOUR SEAT & ALSO DOWNLOAD
MY FREE STRATEGY CHEAT SHEET.
CEO of Empowered Spaces Architects, Johannesburg South Africa commercial architects specializing in retail office, & industrial we presently employ 42 staff and have been around 20 years.
"We have been very happy utilizing Jason's services and highly recommend his abilities to create powerful concept design & presentation"
JONATHAN LEIBOWITZ CEO EMPOWERED SPACES
A commercial architect based in Johannesburg South Africa some of his projects have been Legacy Corner, Michelangelo Towers, & Tyger Valley Shopping Center."I worked on numerous schemes with Jason, Residential, Hospitality, Office Hotels, Urban proposals mixed-use developments.
"Jason has the ability to take rough planning, and create unbelievable, sometimes astounding presentations".
FRANC BRUGMAN
CEO BRUGMAN + PARTNERS ARCHITECTURE
Eben Van Rensburg is a Design Architect also situated in Johannesburg and has worked on numerous commercial schemes as a Design Architect."
What normally takes months to do Jason can get done in a couple of days, and that is awesome, so yes I can definitely recommend this method, which can save you a lot of time"
EBEN VAN RENSBURG
CREATIVE DIRECTOR
STUDENT WORK | Binita Vora| ATLANTA | USA
Quick Urban Proposals
A Holistic Ministry, urban proposal including, hotels, retail centres, church stadium - fitting 80 000 people, civic centres, student housing, pastor housing, Video Production Village, upmarket villas & holistic healing hospital & retail shopping. The scheme was put together in a few days, using Revit's massing tool, Sketchup and photoshop. Final post-production in photoshop allowed me to print the final imagery on a full-colour laser printer to show the client.
STUDENT WORK | EIGH PASCAL ARCHITECTS | CANADA
Tel Aviv - Residential Proposal
The beachfront proposal in Tel Aviv is of refurbished block building form the '50s. The green landscape intervention in front of the buildings unites the urban landscape, which was once parking area, has become a social green public space that people can celebrate, filled with trees, and paved walkways. This image looks fantastic when printed on A3 tabloid-size paper. The final images were rendered in SketchUp using Vray and printed on A3 / Tabloid size paper.
STUDENT WORK | MICHAEL MARSHALL ARCHITECTS | UK
Theme Park Rendering
This image was an intricate theme park designed for children around safety standards in Israel. The final design & illustration needed to be softened and annotated in photoshop. Design constructed in Revit exported to SketchUp and final post-production in and annotating in Photoshop
