5 STEP PROCESS ARCHITECTS &Â DESIGNERSÂ CAN USE TOÂ CREATEÂ SKETCHLIKE ORIGINAL PERSPECTIVES USING A.I. IN MINUTES
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Who Am I & why should you listen
Hi, I’m Jason Josselsohn, a Concept Design Architect. Over the past 23 years, I’ve had the privilege of working on a diverse range of architectural projects, from towering skyscrapers to luxurious resorts. Through this journey, I’ve developed workflows that make the design process more efficient, enjoyable, and productive. I've also had the chance to share these methods with designers around the world, helping them streamline their own processes and save valuable time.
Embracing Change with AI
Like many, I’m witnessing the emergence of transformative new technologies reshaping our field. As a design architect, I’m eager to embrace these changes. AI is showing incredible potential to enhance creativity, and I’m excited to explore how it can help us push the boundaries of design, unlocking new possibilities and redefining what’s achievable.
The Power of Original Perspective Imagery
In the past, I often turned to external sources like Pinterest or design books for inspiration when starting a project. While these resources provided a solid foundation, they often lacked the originality I sought. Borrowing ideas from the world around us is natural, but when incorporating them into my portfolio, it always felt like a fine line between inspiration and imitation
AI’s Impact on Ideation
Now, AI is transforming the way I approach ideation. It allows me to generate original, sophisticated concepts that are truly mine. The visuals AI creates are so refined they feel handcrafted, giving me the confidence to showcase them freely on my website or market them without the concern of copyright issues.
NB : CRITICAL NOTE
AI is incredible when it comes to ideation. When left to its own devices, it generates ideas with unparalleled originality and impact. The moment we interfere with the process, however, it often diminishes the uniqueness of the result. So, ideation is where the true magic happens—AI’s ability to freely generate ideas leads to some of the most exciting and innovative outcomes.
Sparking Creativity with AI
AI is revolutionizing the way I approach creativity. Tools like MidJourney offer a wealth of imaginative, original imagery that sparks new ideas and elevates my design work to a new level of craftsmanship. While AI offers limited control, the visuals it produces are nothing short of exceptional—polished, unique, and full of fresh perspectives.
Rather than replacing my creativity, AI amplifies it. It allows me to explore original visual ideas, pushing the limits of my imagination. These tools are not shortcuts to finished designs; they are vibrant spaces for ideation, enabling me to dream bigger and bolder before diving into the hands-on stages of design.
Why This May Matter to You?
So why should this matter to you? Because experiencing how MidJourney generates and refines imagery offers a glimpse into the immense potential of AI in shaping the future of design. This is not just a small change—it’s a tsunami of new creative possibilities. We’re all witnessing a massive transformation, and it’s crucial for designers to embrace this shift or risk being left behind.
AI tools like ChatGPT and MidJourney are already reshaping how we think, create, and ideate. These platforms aren’t just tools—they’re gateways to a whole new era of innovation and creative freedom.
Alongside MidJourney and ChatGPT, platforms such as DALL·E, Runway, Stable Diffusion, Artbreeder, and Deep Dream Generator are also transforming design. They enable us to generate unique visuals, refine ideas, and push the boundaries of our imagination faster than ever before.
The future of design is unfolding before us, and AI is leading the way. Don’t be intimidated by this change—there’s nothing anyone can do to stop it. It’s up to us to harness its potential and explore its limitless possibilities.
ARTIFICIAL ITELLIGENCEÂ | INSPIRED BY WRIGHT
I created this image to explore how light interacts with architectural elements in a modern, minimalist setting. I focused on creating a balanced composition that highlights the contrast between the smooth, geometric shapes of the structure and the natural textures of the environment. The lighting was designed to emphasize the clean lines and openness of the space, while also casting interesting shadows that add depth and interest to the scene. I wanted to evoke a sense of serenity and simplicity, inviting the viewer to feel both the structure's strength and its connection to the natural world.
ARTIFICIAL ITELLIGENCEÂ | INSPIRED BY WRIGHT | FALLING WATERS
I created this piece using MidJourney as a unique interpretation of Wright’s work, blending minimalistic tones and textures to capture the essence of Fallingwater in a subtle, artistic form. The rendering approach through MidJourney’s workflow allowed me to achieve a clean, almost hand-drawn quality, which I feel conveys the delicate balance between nature and modern design. This piece reflects my intention to highlight the harmonious relationship between the structure and its natural surroundings, evoking both simplicity and elegance.
ARTIFICIAL ITELLIGENCEÂ | INSPIRED BY WRIGHT
Images like these are incredibly evocative and can stand as original works of art. The blend of minimalist tones, fine liner details, and watercolor-like textures create a powerful, expressive visual experience that captures the essence of Wright’s design. These pieces not only pay homage to his vision but also bring a fresh, artistic interpretation that can stand on its own as a unique creation.
JONATHAN LEIBOWITZ
CEO, EMPOWERED SPACE
"We have been delighted utilizing Jason's services and highly recommend his abilities to create powerful concept design & presentation."
FRANC BRUGMAN
CEO BRUGMAN + PARTNERSÂ
" Jason can take rough planning and create unbelievable, sometimes astounding presentations".
Eben Van Rensburg - Architect SA
What usually takes months to do, Jason can get done in a couple of days, and that is awesome, so yes, I can recommend this method, which can save you a lot of time."
Irena S. Architect USA
New York Architect.......I felt like this course was awesome;
it was In alignment with doing things expediently...
Ron Sieh | Architect USA
I like the sense of community sharing, and the tutorials are great. I was looking for a new technique. I traditionally use photo-realistic renders. I like the artistic, sketchy style and was excited to find a new way to produce easy renders that I don't have to overthink!
Robert Beach Architects USAÂ
 "Architects, our renders look far superior ..."
Jeri Spurling | Architect USA
I think it's genius how you put these various techniques from various software together and using your eye and knowledge....it helps take the control back from the computer in a pretty exciting way. I have never seen our business so busy, and this will help me.
Crispin Shurr| Architect
Australia
Working through the process has enabled me to think about Design Architecture and what generates complexity, depth and form. I will take what I have learned back into my design process. This training has been a two-way street.
ARTIFICIAL ITELLIGENCEÂ | INSPIRED BY WRIGHT
Images like these are incredibly evocative and can stand as original works of art. The blend of minimalist tones, fine liner details, and watercolor-like textures create a powerful, expressive visual experience that captures the essence of Wright’s design. These pieces not only pay homage to his vision but also bring a fresh, artistic interpretation that can stand on its own as a unique creation.
ARTIFICIAL ITELLIGENCEÂ | INSPIRED BY WRIGHT
Images like these are incredibly evocative and can stand as original works of art. The blend of minimalist tones, fine liner details, and watercolor-like textures create a powerful, expressive visual experience that captures the essence of Wright’s design. These pieces not only pay homage to his vision but also bring a fresh, artistic interpretation that can stand on its own as a unique creation.
